The iconic “K” intentionally connects our heritage and strong foundation that got us to where we are today.

The “Kell” in our name overtly recognizes our enduring connection to Kellogg company.

anova – which combines “a” with the Latin “nova” meaning new – signals our ambition to continuously evolve as an innovative, next-generation, global snacking powerhouse.

The forward-curved and extended “v” embodies our forward momentum as we embark on this next chapter.